What did the studio build for Solesguard?

The wordmark files and colour system, a headless Shopify store on solesguard.com, the product page and its copy, the pack offer and gifts, the size picker, the policies and the tracking.

The store sells one product. Sending visitors straight to it removes a step between the ad and the buy box.

Why write at a sixth-grade reading level?

The buyer reads on a phone at the end of a long shift. Short sentences and everyday words get read; dense spec copy gets skipped.

How do the packs and gifts work?

Each pack is a real Shopify discount on the cart, and the gifts are zero-price products added with it, so they show in the bag, at checkout and on the order.

Can a buyer choose different sizes?

Yes. Sizes are picked per pair, with a US and EU switch, so one order can cover a whole crew.

How is the store tracked?

The Meta Pixel on the site with event IDs, Shopify's own channel for checkout and purchase, and Shopify Analytics for sessions.

Insoles for people who stand on concrete all day.

Solesguard

Brand and headless store

E-commerce
Brand
Headless Shopify

One product, made for the long shift

Solesguard sells one thing: PillowWalk work insoles, with a memory foam core, bouncy pods under the foot and a vented cloud base. They are for warehouse pickers, builders, nurses and anyone else on hard floors for shifts of up to twelve hours.

We built the brand and the store: the wordmark files, a colour system, a headless Shopify store on solesguard.com, the offer and its gifts, the size picker, every page of copy, the policies and the tracking.

The store opens straight on the product. There is no home page to get past.

Visit live site

Services

Wordmark
Colour system
Product page UX & copy
Headless Shopify development
Pack offer & gifts
Size picker
Store policies
Meta Pixel & Shopify Analytics
Performance optimisation

The pain starts in the feet and moves up. The page had to explain that in words a tired worker can read in one pass.

The buyer wears steel-toe boots on concrete. Sore feet by lunch turn into sore knees by the drive home, then a sore back. The insoles that come in most boots are made for ordinary days, and these shifts can run twelve hours.

So every line on the page is written at a sixth-grade reading level, in short blocks sized for a phone, with everyday words like tired and sore in place of technical terms.

The buy box: price, benefits and the pack choice

The store in motion

The live product page at solesguard.com on desktop and on a phone: the buy box and packs, the film of the insoles on concrete, the section on pain moving up from the feet, how the insole works, and the comparison with standard insoles.

solesguard.com

Clear words, one orange button

The site stays white. One colour, a deep work orange, is kept for actions only, so the next step is always obvious. Steel black is used for type and concrete grey for the bands.

Underneath is a headless build: static pages on Vercel, Shopify's Storefront API behind a proxy, real variants and real gift products, and checkout on checkout.solesguard.com.

What we built

Clear on a phone, ready for ads.

solesguard.com scores 97 on desktop in Lighthouse and 100 for accessibility, best practices and SEO.

A test visit in a real browser, starting from an ad link, reaches Shopify checkout on checkout.solesguard.com with its campaign tags intact, and both the pixel and Shopify Analytics record it.