What did the studio build for bare?

Positioning from the research, a palette taken from the pouch, the wordmark files, a headless Shopify store on bareherbs.com, the offer and gifts, all of the copy, five markets, the order email and the tracking.

What did the store start from?

A headless store framework we had already built and tested. The cart, checkout hand-off, markets, tracking and speed work were in place, so the effort went into the research, the brand and the page.

How does the page stay on the right side of supplement rules?

It uses structure and function wording only, marks every claim, carries the FDA line, and shows blood sugar wording in the US alone. A compliance file lists every claim with its proof.

Why does the page lead with her day instead of Ceylon?

The research showed buyers already know how Ceylon differs from cassia. What moves them is the 3pm crash, the 9pm cravings and wanting a plan, so the page starts there.

How do the free gifts work?

Each gift is a zero-price Shopify product tied to a pack. They appear in the bag, at checkout and in the order email like anything else she bought.

How does the store sell in five countries?

Shopify markets with fixed whole-number prices per country. The site reads the visitor's country before the page loads and asks Shopify for prices in that currency.

The Meta Pixel in the browser, a server copy of each event through Meta's Conversions API with matching IDs, and Shopify Analytics on the headless page.

Can the owner run it without a developer?

Day to day, yes. Orders, stock and prices live in Shopify, and the gallery has its own editor. Copy, packs and markets sit in two config files.

A headless store for a Ceylon cinnamon brand.

bare

Brand, store and offer

E-commerce
Brand
Headless Shopify

One product, one clear buyer

bare sells one product: a Ceylon cinnamon softgel, one a day with the first meal, in a pouch of thirty. It is for women who do everything right and still get the 3pm crash, the 9pm cravings and the same number on the scale.

We built the brand and the store: positioning from the research, a palette taken from the pouch, the wordmark, a headless Shopify store on bareherbs.com, the offer and its gifts, every line of copy, pricing for five markets, the order email and the tracking.

The store sells in the US, Canada, the UK, Australia and New Zealand, with checkout on its own domain.

Visit live site

Services

Research & positioning
Brand & packaging
Colour system from the pouch
Product page UX & copy
Headless Shopify development
Offer & gift ladder
Claims compliance
Multi-market pricing
Meta Pixel & Conversions API
Shopify Analytics
Order email
Performance optimisation

A woman at lunch, the bare pouch on wood, softgels and cinnamon sticks, and the pouch in four everyday photos

Most cinnamon brands sell the same softgel. She has stopped believing them.

The positioning came from a research package we read in full: 40 competitor landing pages, 1,589 tagged competitor ads, 206 video ads and 3,878 customer posts. Most of the market sells the same white-label softgel with the same story, the same pack ladder and, in two cases, the same reviewer names.

The buyer had noticed. She already knew the difference between Ceylon and cassia. What nobody gave her was a reason to trust one pouch over another, or a plan she could follow without being perfect.

The pages that held her attention did it with disease claims. bare had to compete with them while saying only what it could prove.

The buy box: Feel Steady All Day, the price, the benefits and the packs

Salad at lunch. Cookies by 9pm. Sound familiar?

It is not you. It is the sugar rollercoaster.

The store in motion

The live product page at bareherbs.com on desktop and on a phone: the buy box and packs, the copy in her words, the 3pm and 9pm scenes, the sugar rollercoaster explained, the 90-day plan and the label.

bareherbs.com

Her day first, the cinnamon second

The research suggested leading with Ceylon. The client's plain-language reading of the same material said to lead with her body, and the page follows it. It opens with a question about her day, then moves through short sentences and everyday scenes: the 3pm desk, the 9pm kitchen, the Monday scale.

Underneath is a headless build: static pages on Vercel, Shopify's Storefront API behind a proxy on bareherbs.com, real variants and real gift products, and checkout on checkout.bareherbs.com.

What we built

The pouch in her day

We cut over fifty everyday photos of the pouch from the owner's photo grids and set them as a moving strip for the page: the morning mug, the gym bag, the mountain top, the softgel in her hand.

The email after the order

We rebuilt Shopify's order confirmation in Liquid, in bare's type and colours. The free pouch and each gift show as their own lines, the saving is spelled out, and three steps say what happens next.

The bare order confirmation email on desktop and on a phone

A light page, with tracking in place before launch.

bareherbs.com sells in five countries, with checkout on its own domain and an order email in bare's type and colours.

A speed pass cut the page from 3.1 MB to 484 KB. Lighthouse scores 100 on desktop and between 82 and 91 on a phone, up from 60.

Ads could run from launch: the pixel, its server endpoint and Shopify's own analytics were built before the store went live.